{"product_id":"biswell-beauty-mascara","title":"ESSENTIAL MASCARA","description":"\u003cp\u003e\u003cstrong\u003eYour everyday mascara.\u003c\/strong\u003e One coat for natural. Two when you want more. Three for maximum drama.\u003c\/p\u003e\n\u003cp\u003eEssential Mascara builds length and volume with a smooth, clump-resistant formula that stays light on your lashes. It is smudge-resistant and made for all-day wear, then comes off with your regular face wash — no oil, no scrubbing, no raccoon eyes.\u003c\/p\u003e\n\u003ch3\u003eWhy people love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClump-resistant\u003c\/strong\u003e — smooth, even application that enhances your natural lashes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable coverage\u003c\/strong\u003e — one coat for a natural look, two for more definition, three for maximum drama.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-day wear\u003c\/strong\u003e — a smudge-resistant formula made to stay put through work, workouts, and school pickup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy removal\u003c\/strong\u003e — washes off with your normal face wash. No makeup remover needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot waterproof, on purpose\u003c\/strong\u003e — it comes off with warm water and your regular cleanser, so there's no rubbing at your eyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea butter\u003c\/strong\u003e — a classic conditioning ingredient that helps lashes feel soft and flexible, not stiff, while you wear it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (pro-vitamin B5)\u003c\/strong\u003e — a conditioning ingredient that helps lashes feel soft and look smooth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e — helps the formula hold moisture so it goes on smooth and feels comfortable, not dry or stiff.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWiggle the wand from the root of your lashes to the tips. Start with one coat for a natural, everyday look. Add a second or third coat for more volume and definition. Let each coat set for a few seconds before layering.\u003c\/p\u003e\n\u003ch3\u003eRemoval\u003c\/h3\u003e\n\u003cp\u003eWash your face as usual. Warm water and your regular cleanser take it off completely — no oil-based remover required.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShade: Black\u003c\/li\u003e\n\u003cli\u003eNet wt. 0.3 oz\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eMade in USA with imported materials\u003c\/li\u003e\n\u003cli\u003eMade by Biswell Beauty, a family-run brand founded by Abby Howard\u003c\/li\u003e\n\u003cli\u003eSubscribe and save 10% on every order — delivered on your schedule, skip or cancel anytime\u003c\/li\u003e\n\u003cli\u003eOrders ship within 2-3 business days · 30 days from delivery to request a return\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFull ingredient list\u003c\/h3\u003e\n\u003cp\u003eWater, Polyurethane-35, Glyceryl Stearate SE, Stearic Acid, Glycerin, VP\/Eicosene Copolymer, Saccharum Officinarum (Sugar Cane) Extract, Synthetic Beeswax, Butyrospermum Parkii (Shea) Butter, PVP, Palmitic Acid, Tromethamine, Coconut Alkanes, C18-36 Acid Triglyceride, Phenoxyethanol, Mica, Sodium Dehydroacetate, Xanthan Gum, Disodium EDTA, Panthenol, Coco-Caprylate\/Caprate, Caprylyl Glycol, Ethylhexylglycerin, Sodium Hyaluronate, Iron Oxides.\u003c\/p\u003e","brand":"Biswell Beauty","offers":[{"title":"Default Title","offer_id":51851990368538,"sku":"essentialmascara","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/9859\/2538\/files\/bb-masc-hero.png?v=1782852386","url":"https:\/\/biswellbeauty.com\/products\/biswell-beauty-mascara","provider":"Biswell Beauty","version":"1.0","type":"link"}