Questions, answered.

It’s smudge-resistant and made for all-day wear. It’s not a waterproof formula, which is exactly why it comes off with your regular face wash and warm water — no oil-based remover, no scrubbing.

Wiggle the wand from the root of your lashes to the tips. One coat for a natural, everyday look. Two for more length and volume. Three for maximum drama. Let each coat set for a few seconds before layering to keep it smooth.

Wash your face like you normally would. Warm water and your regular cleanser take it off completely.

Yes. Essential Mascara is vegan, cruelty-free, and never tested on animals.

Essential Mascara is a conditioning formula with shea butter, panthenol, and hyaluronic acid, and it’s not waterproof, so it washes off with your regular cleanser — no rubbing. Everyone’s eyes are different, though. Check the full ingredient list below, and if you have a known sensitivity, do a patch test first.

Water, Polyurethane-35, Glyceryl Stearate SE, Stearic Acid, Glycerin, VP/Eicosene Copolymer, Saccharum Officinarum (Sugar Cane) Extract, Synthetic Beeswax, Butyrospermum Parkii (Shea) Butter, PVP, Palmitic Acid, Tromethamine, Coconut Alkanes, C18-36 Acid Triglyceride, Phenoxyethanol, Mica, Sodium Dehydroacetate, Xanthan Gum, Disodium EDTA, Panthenol, Coco-Caprylate, Caprylyl Glycol, Ethylhexylglycerin, Sodium Hyaluronate, Iron Oxides.

Standard shipping is $5.99 and arrives in 4–7 business days. Expedited is $15 and arrives in 3–5 business days. Orders placed Monday–Friday ship within 2–3 business days via USPS or UPS. Full shipping policy

Not yet — we ship within the United States only for now, but international shipping is on our roadmap. Read the plan and add your country to the waitlist. If you have a US address you can ship to, orders go out like any other.

Essential Mascara restocks September 15. Drop your phone number in the signup on our homepage and we’ll text you the moment it’s live.

Your shipping confirmation email has a tracking link, or you can log in to your account to see every order. If tracking hasn’t moved in a few days, email us with your order number and we’ll chase it down.

We’re sorry. Email hello@biswell-beauty.com right away with your order number and photos of what you received, and we’ll make it right with a replacement or refund.

You get 10% off every order, delivered on the schedule you pick at checkout. Skip a delivery, change the frequency, or cancel anytime from your subscription account. No fees, no minimum commitment.

You have 30 days from delivery to request a return. Email us with your order number and we'll send return instructions. Refunds go back to your original payment method and can take up to 10 business days to appear depending on your bank; shipping charges are non-refundable. Full return policy

We don’t run coupon codes. The standing deal is Subscribe & Save — 10% off every order. Text subscribers hear about restocks and any promotions first.

Not yet — Biswell Beauty is available exclusively at biswell-beauty.com. If that changes, our text subscribers will hear about it first.

Not right now. If you’re a retailer or want to order in bulk, email hello@biswell-beauty.com and tell us what you have in mind — we’re keeping a list as we plan what’s next.

Tap the chat bubble in the corner of any page — that’s the fastest way to reach us, and a real person picks up anything the assistant can’t handle. Prefer email? hello@biswell-beauty.com. We read every message ourselves and usually reply within one business day.