Sold out Back late November

Biswell Beauty

Essential Mascara

Your everyday mascara.

Your lashes, but better. Builds length and volume with a buildable formula. One coat for a natural look. Two coats when you want more. Three coats for maximum drama.

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Clump-resistantSmooth, even application that enhances your natural lashes
Buildable coverageOne coat for natural. Layer up for more
All day wearA smudge-resistant formula made to stay put all day
Easy removalComes off with your regular face wash
Ingredients+

Water, Polyurethane-35, Glyceryl Stearate SE, Stearic Acid, Glycerin, VP/Eicosene Copolymer, Saccharum Officinarum (sugar cane) extract, Synthetic beeswax, Butyrospermum parkii (shea) butter, PVP, Palmitic acid, Tromethamine, Coconut Alkanes, C18-36 Acid Triglyceride, Phenoxyethanol, Mica, Sodium dehydroacetate, Xanthan Gum, Disodium EDTA, Panthenol, Coco-Caprylate, Caprylyl Glycol, Ethylhexylglycerin, Sodium hyaluronate, Iron Oxides

Shipping & returns+

Orders ship within 2-3 business days. Subscribers save 10% on every order, and if we sell out, subscribers still receive their orders. 30 days from delivery to request a return.

Net wt. 0.3 oz

Buildable coverage

One coat for natural. Layer up for more.

Builds length and volume with a smooth, clump-resistant formula that stays light on your lashes. Stop at one, or keep going.

1 coat
1 coat
2 coats
2 coats
3 coats
3 coats

Reviews

What people are saying.

4.7from 474 reviews

“I have hooded eyes, and this is one of the few mascaras I’ve found that doesn’t smudge or transfer throughout the day. It gives me so much length and definition that I actually look like I have eyelashes again!”

Fawn R.Verified buyer

“With other brands my eyes feel dry when I wear mascara and they leave me looking like a raccoon when I try to clean them off. This mascara easily comes off without damaging my lashes and never makes my eyes feel dry. It gives my lashes lift and volume.”

Alissa C.Verified buyer

“Amazing mascara! Doesn’t clump. Very buildable and easy to remove.”

Angela S.Verified buyer

Key ingredients

01 Shea Butter A classic conditioning ingredient that helps lashes feel soft and flexible, not stiff, while you wear it.
02 Panthenol Pro-vitamin B5, a conditioning ingredient that helps lashes feel soft and look smooth.
03 Hyaluronic Acid Helps the formula hold moisture so it goes on smooth and feels comfortable, not dry or stiff.
  • 5 stars: 416 (88%)
  • 4 stars: 19 (4%)
  • 3 stars: 14 (3%)
  • 2 stars: 13 (3%)
  • 1 star: 12 (3%)
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Lisa Johnston

Don't wear much make up. I am liking this mascara because I can put one light coat on & it just defines my lashes. It's not clumpy & looks nice all day. My only request is can I please get it in brown?

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Taylor Alumbaugh

Obsessed is an understatement…I love how you can have multiple looks with this one product, it build so well. I also love how easily it comes off without leaving black under your eye. This mascara is a 100/10!

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Debbie G.

Absolutely IN LOVE with this mascara! Lasts all day and gives an amazing lash lift witht the first application. Anxiously waiting for a restock! this is going to be a definite go to for holiday gifting for sure !

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Ashley Welker

I'm a mom of three boys, so my beauty routine has to be fast and actually work. I tried cluster lashes once — felt like they ripped my eyelashes off getting them off. Never again.

I've tried mascaras my whole life. Some were good, but they never had that edge — they'd just stick my lashes together.

When this mascara came out I was so excited to try it, and honestly it's a must-have in my routine now. I love this brush — it feels like it's just brushing my eyelashes, and it's beautiful. It helps me feel beautiful and bright-eyed — exactly what I was looking for.

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Madeline

I have been using the same very specific drugstore mascara for the past 10+ years - I am SUPER picky! But, I gave Biswell Beauty a shot and let me tell you. It’s amazing!!! It doesn’t clump, it’s easy to layer, it never smudges, and it’s a breeze to take off. And I love how I can make my lashes look dramatic or subtle depending on my vibe! Highly recommend, I’ve already got my mom and sister hooked too!

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Megan Grosskopf

Absolutely love this mascara!! So easy to put on and always looks amazing!

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Tara McClure

Love this mascara!! Makes my lashes look long and it’s easy to take off!

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Sandra Rios

I’ve been using this mascara for a little over two weeks now, and I honestly love it! I usually don’t wear a lot of makeup, but mascara is the one thing I always put on. I’ve tried so many different mascaras over the years, from high-end, expensive brands to more affordable ones, but I can definitely say I noticed a difference after trying this one. My lashes look longer, fuller, and more defined, without feeling too heavy.

Even my coworkers have noticed the difference and have been asking me what mascara I’m using! They’re already planning to buy it as soon as it becomes available. I can’t wait for them to try it too! It’s definitely become one of my favorite parts of my makeup routine.

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Amanda Osborne

The best mascara I’ve ever used! I’ve tried so many mascaras over the years and this is by far the best I’ve ever used! It lengthens, gives volume, and has an amazing brush! I genuinely get excited to put it on!! I even ordered an extra one to have so I won’t run out! :)

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Raven Harmon

My favorite mascara! Comes off so so easy and looks glamorous. I have sensitive eyes and I haven’t had any issues. If your on the fence you should 100% try it!🫶

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Charlotte Walsh

This mascara is amazing! It makes my lashes look so long and comes off so easily! -from an always homie!!!

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Moriah Paskach

A great mascara! It delivers on its promises. And, it’s easy to remove and leaves my lashes feeling soft. Would recommend!

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Elizabeth Haste

Washes right off without tugging or scrubbing which is my number one concern I don’t want to lose my natural lashes. It’s adds just enough length and it like fluffs my lashes and makes them separated to look full fluffy and just beautiful. I absolutely love love this mascara!!! My new every day go to! Also no smell! No irritation either!!

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Kara Orr

PERFECT everyday mascara! I’m actually blown away. I’m the type of girl that usually wears at least two different kinds of mascara and this one alone is amazing! I love the wearability, it lasts all day and does not flake. Very buildable too and then when you remove it, it’s so easy and doesn’t take your lashes off. I love it!!😍

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Sierra Brummett

Love it! My favorite part is its easy to remove! Love how the brush separates the lashes too! I always do 2 coats!

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Rikki Hanks

I would buy this a million times over, I love how my lashes look and feel and MORE IMPORTANTLY it washes off so easy. I’ve never loved waterproof, but all of a sudden all of the mascara brands have become a PAIN to remove. I love this one & can’t wait till it makes its way to shelves in convenient stores 🤍

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Kara Woldtvedt

Mine came clumpy and only half full.

Thank you for sharing this, Kara. We’re so sorry your mascara arrived clumpy and only half full, that’s definitely not what we want you to receive. We’ve reached out to you directly to make this right.

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Kenz

Coming from a no makeup/mascara only kinda girlie- I love this! I usually just do one coat and it makes a huge difference compared to other mascaras I’ve tried. Adding more layers for special occasions gives me a boost I need without an extended full makeup routine!

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Claire Davis

Pretty darn good mascara, easy to remove, easy to apply, and light on the lashes. the only thing I’ll say is not the best personally it gets thick on the lashes real quick as someone who likes to have natural lashes.

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Anonymous

This mascara was the first makeup product I’ve ever bought. I’m in college and am just now getting into wearing makeup, and this mascara has been perfect for that because it is simple and I am able to put just the mascara on and feel put together and like I have an elevated look. Love Abby and how inspiring she is with this company and the hard work she puts in to not only put this product out, but put it out as something that is actually good, all while being in a crazy season of life being a mother and having multiple podcast and businesses and stuff. Keep inspiring!!

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Megan

This mascara is amazing! I have recommended it to all of my friends.

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Jennie

I've tried countless mascaras over the years because of my sensitive eyes, and none have compared to this one. Just one swipe made a noticeable difference. It lengthened and defined my lashes beautifully without any irritation. I'm honestly blown away by how well it performs.

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Julie Vanscoder

FINALLY! I have found the holy grail of mascara!! There has to be magic in the tube,because I'm telling you,one swipe and I was blown away!!! Bravo, Abby! ❤️